The Branding Process


Brand Discovery

We’ll always begin your project with a discovery session. This is a crucial starting point and involves a deep dive into your business. For example, we’ll look at your ideal customer as well as your company’s vision, value and strengths. We’ll also look at your history and USP, as well as your competition and your customers’ actual needs. This will be the guide to everything that follows.


Copywriting with Jackie

Your copywriting package includes the following:


Your concept’s value, your competitors, your audience. This takes place both in your branding discovery session and at the writing desk.


  • If you haven’t already chosen you business name and tagline, 3 suggestions for each will be offered. These will be in line with your precise brief from your brand discovery session.
  • Your fabulous vision will then be communicated to your audience in beautifully written, value reflecting web copy.
  • If choosing a web package, this will usually cover your homepage, your story and your services.
  • In addition to this, you can expect your copy to be audience focused. This means it will be specifically written so you connect powerfully and authentically with those you wish to serve.
  • Website copy will also be structured with a view to maximising search engine optimisation (SEO).


Post completion, you will have 2 opportunities for your copy to be tweaked to suit. Anything after this and beyond initial pricing is charged by hour.


Logo and style guide

Once we’ve been through Brand Discovery, we’ll have your brand strategy! You will now know your audience and we’ll have established your brand voice. Next, it’s time to get visual. For this you’ll get a choice of 2-3 logo options. These will be designed to perfectly suit your business and align with your brand strategy. Once you’ve chosen the final option, including any necessary adjustments, you’ll then receive a Logo Package. This will contain all the formats and files you need to use your logo across all kinds of media, both digital and in print. You will also get a style guide. This will contain a list of all colours and fonts used in your logo design. This useful document can then be sent to any third-party suppliers. It ensures your logo stays consistent and is always used correctly!


Photography with Amoré

Photos tell a whole story about who you are and what your business represents. Through photos, your potential clients and customers can immediately connect to you and connect to your vision. Professional and authentic photos can make such a huge difference to your brand and the quality of content that you put out into the world. The styling tips, poses and locations we incorporate into your session will bring to life your unique business personality.

Your photo portfolio will contain both high resolution and low resolution images ready for various media sources, be it print, publication or online.


Website Design with Cara

A website is a crucial part of your marketing collateral. Here’s where you get to really sell your services, show your brand personality and secure your clients! We will work together to create the perfect showcase for your company, and always with the end user in mind. Your website will be easy to use, fully responsive for mobile/tablet use and of course, beautifully designed!


Social Media Kickstarter

Nowadays there’s no getting away from the fact that social media is often the public face of your business. It’s where people go to find out about your company’s uniqueness, values and quirks! Most importantly, it’s a great platform for showcasing your work, building loyalty and engaging with potential clients.

Outsourcing social media to a professional can therefore be a huge weight off you mind. In addition to this, a strong social media profile can help you stay firmly connected to your marketing vision.

Launch! can offer you everything from calendar planning and strategy sessions to a full social media management service. Package prices available.

Launch! — Your Full Branding Package. 

Get in contact today!