With 2 decades of industry experience, I have been working as a freelance designer since 2010 after many years in both design agencies and in-house as part of a sales and marketing team. I take a strategic approach to all creative briefs, developing your brand DNA and strategy before working to create your brand visuals and customer focused website.

My aim is to ensure that your brand personality shines through on the photo portfolio that we create together. I am very passionate about your business and creating a sleek, elegant and professional photo portfolio that will serve/suit every media channel (in print or online).

I am a published author and multi-award-winning writer with a passion for research, problem solving and writing compelling stories. I am also an experienced SEO copywriter, social media creative and trained coach who has worked across many industries. These include local politics and government, finance and education as well as corporate entities and small business. I thrive off capturing your vision and business personality in words and seeing you succeed!